$100M Offers

Summary

This book changed how I think about pricing and packaging services. Hormozi breaks down how to create offers so good that people feel stupid saying no. It's practical, tactical, and immediately applicable.

What I Learned

• Make your offer a "category of one" - don't compete on price
• Stack bonuses to increase perceived value
• Guarantee the outcome, not just the process
• Solve the dream outcome, not just the immediate problem
• Price on value, not on cost or time