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10x Is Easier Than 2x

10x Is Easier Than 2x

by Dan Sullivan & Benjamin Hardy

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Summary

By setting more ambitious goals, it focuses your strategy as there are fewer ways to get there. 10x goals eliminate competition by moving you to a different playing field entirely. Bigger thinking naturally attracts better collaboration, talent, and opportunities.

What I Learned

  • 10x goals force you to think differently, not just work harder
  • Transformational growth requires reinvention, not optimisation
  • You often achieve 80% of your goal - so aim higher
  • What got you here won't get you there
  • Eliminate everything that's not essential to the 10x goal