Getting Everything You Can Out of All You've Got

Summary

I read this book as my agency was starting to scale. It shined a light on all the untapped potential in my business and how much more could be squeezed from it. It narrowed my focus on serving clients rather than selling customers, which created a network effect of advocates.

What I Learned

• There are only 3 ways to grow a business: more customers, higher transaction value, more frequent purchases
• Focus on serving clients, not just selling to customers
• Your existing customers are your biggest untapped asset
• Referrals come from exceptional service, not from asking
• Test everything - small improvements compound